The History of Coca-Cola :: Soft Drink Coke History Essays

The History of Coca-ColaThe Coca-Cola order started out as an insignificant one man business andover the die one hundred and ten years it has grown into one of thelargest companies in the world. The first operator of the company was Dr.John Pemberton and the current operator is Roberto Goizueta. Withoutsocieties help, Coca-Cola could not assimilate become over a 50 billion dollarbusiness.Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. Heconcocted the formula in a three straight-legged brass kettle in his backyard on May8, 1886. He mixed a combination of lime, cinnamon, coca leaves, and theseeds of a Brazilian shrub to make the fabulous beverage(Things go betterwith Coke 14). Coca-Cola debuted in Atlantas largest pharmacy, JacobsPharmacy, as a five cent non-carbonated beverage. Later on, the carbonatedwater was added to the sirup to make the beverage that we know today asCoca-Cola.Coca-Cola was originally used as a nerve and brain tonic and a medicalelix ir. Coca-Cola was named by Frank Robinson, one of Pembertons closefriends, he also penned the famous Coca-Cola logo in unique script. Dr.John Pemberton sold a portion of the Coca-Cola company to Asa Candler,after Pembertons death the remainder was sold to Candler. Pemberton wasforced to sell because he was in a state of poor health and was in debt. He had paid $76.96 for advertising, but he only made $50.00 in profits. Candler acquired the whole company for $2,300(Coca-Cola multiple pages).Candler achieved a lot during his time as owner of the company. OnJanuary 31, 1893, the famous Coca-Cola formula was patented. He alsoopened the first syrup manufacturing plant in 1884. His great achievementwas large scale bottling of Coca-Cola in 1899. In 1915, The Root GlassCompany made the contour bottle for the Coca-Cola company. Candleraggressively advertised Coca-Cola in newspapers and on billboards. In thenewspapers, he would give away coupons for a free Coke at any fountain. Coca- Cola was sold after the Prohibition Era to Ernest Woodruff for 25million dollars. He gave Coca-Cola to his son, Robert Woodruff, who wouldbe president for sestet decades(Facts, Figures, and Features Multiple pages).Robert Woodruff was an influential man in Atlanta because of hiscontributions to area colleges, universities, businesses and organizations.When he made a contribution, he would never leave his name, this is how hebecame to be known as Mr. Anonymous. Woodruff introduced the six bottlecarton in 1923.